Tuesday, September 13, 2016

Book Marketing and the Dead Western

Book Marketing
Like all writers I have found that marketing is most difficult. How much is too much? I commonly cut off people I follow on twitter who post too many times a day promotions for themselves or other authors. Not sure how some people have time for anything else. One I quit following must have tweeted two dozen times a day about their book. Another I cut loose seemed to retweet each and every tweet they could find.

This might be the last chance to download a free copy of my short story click the link and read the short western.

I ran a free book (actually a short story) promotion over the weekend. I limited my promotions to once on each of my blogs and three tweets over three days. Some will tell me that is not enough – maybe not. I did get several dozen downloads but have no idea if that is a good number, or terrible. Nevertheless, this week it will be back to work writing and probably no promotions, other than links on posts like this one. One thing I did notice during the five-day free short story promotion, I sold a few of my other books as the promotion was running.

Is the Western Dead?
I am constantly told that I write in a genre that is dead, or nearly so. Most of what I write could be classified as historical fiction, and I think that is alive and well. The westerns I write may not be doing as well; there are still fans and readers, but not many. So how do the two differ? Historical fiction has real events, real people, and real locations mixed in with fictional happenings, people, and places. Westerns may have a real setting but most, if not all of the story, comes from the active imagination of the author.

Might be a setting for a good story

Making a Living Writing

Mysteries are still popular as part of many genres. Most of my historicals and westerns are also mysteries, something I hope sets my stories apart from many others. Nevertheless, all books, by unknown or nearly unknown authors, have a tough time finding a market. Once in a while, I have a good day or week of sales, but then they often fall off to nothing. Good thing I do not have to rely on my stories to make a living, but along with some writing work for others, I am getting closer.

Here I am heading up the mountain for inspiration - or for the view

One last note 
This could be either good or bad. My wife and I are heading back to Nebraska this week for our class reunion. That wonderful class of 1966. Yep, 50 years and a few of us are still kicking. Should be a lot of fun.

Out for a cool morning hike, and then off to a 50-year reunion

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