Who's Reading Now?

Nice Spot to Read a Good Book

According to a report from the Pew Research Center, about a quarter of American adults did not read or listen to a single book last year. Seemed like when I was a kid everyone read books, but that was back in the 60s, the one channel on television and no internet days. The same report says that in the last 25 years the percentage of non-readers of a single book in a year has nearly tripled. That is a lot of people not reading, and only about a quarter of Americans say they read 11 or more books in the last year.

Why are people reading less? Too many other things to do for entertainment? Maybe, or maybe not enough good books to get people excited about reading again. Like them or not, the Harry Potter books, the vampire romances and books like 50 Shades, have certainly got, at least, some persons excited about reading.

Do we just need better books? Unfortunately too many books attempted to copy these best sellers and most didn’t work. But that has always been the case with success in every venue.

So what is the answer? Write something people want to read. But the question, what is it that will get both readers and nonreaders alike excited about reading again?  Most genres are too narrow to appeal to those who have given up on reading, so it must be something new and exciting. Or maybe not.

Good stories, good writing, great promotion might help. Seems like word of mouth is still what sells the most books, even traditionally published books need help from word of mouth and of course social media.

But it is still about the story. The last three fiction books I have tried were no-goes. I give them one or two chapters, that’s it, too many books to read a bad one. I get authors promotions touting their great new book, and in some cases, they are just, flat-out bad.

So it’s still the story, if it is a great story and the author promotes, word of mouth/social media should take care of the rest.