Sunday, March 26, 2017

An Attempt at Book Marketing

It has been an interesting three days as I attempted to move a few books. Over the past few weeks, I have been trying to read more about book marketing. Something I have not done much of, instead I spend time writing and editing, then move on to another book. I like the writing part, but am woefully bad at marketing. I have turned down several chances to publish with small presses as I still would have been the main, or only, marketer, could not see an advantage over Indy publishing.

To boost my sales, I offered a free eBook, a pretty good read and one I had a chance to publish with a small press. I declined the small press offer, believing if it only sold a few hundred copies I would make more Indy, than with a small press.

Creating a good Facebook Author Page, and developing an active email list seem to be the first needed steps, I have done neither. Instead, I trudge on, with a handful of posts on my blogs and a once-in-a-while tweet about my books. Guess what? It doesn’t work. A few days ago I posted this, in different variations, on several of my blog sites, as an attempt at marketing.

I am giving away, for the next three days, one of my novels, Ghost of the Fawn, the eBook format anyway. If you read on electronic devices, like Kindle or even your phone, it is free, no strings attached, just click the Amazon, buy for $0.00 - and it is all yours.
So what will you be getting? An adventure, modern day western mystery, set in several places in Wyoming. And it's short, only a couple hundred pages.
Click the link, download the book, and see what I have been up to the last few years.

How did it do? About what I expected, a few dozen downloads and a bit of an uptick in sales of my other stuff – but overall, not much. Looks like I might need to take some advice from marketers, who know what they are doing, to heart. 

Love to hear about anything that has worked for other Indy writers.

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